Georgia SB540 mandates disclosures for conversational AI services and sets safety measures for minors.
Georgia SB540 amends online internet safety laws to require operators of conversational AI services to clearly disclose that the service is not a natural person and to prevent certain actions by these services when used by minors. This includes prohibiting rewards intended to increase engagement, preventing the generation of sexually explicit content or objectifying statements, and requiring tools for managing privacy and account settings. Operators must also adopt protocols for responding to prompts about suicidal ideation or self-harm.
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